Process of Work

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Process of Work

Every Project has it’s own discipline and set of rules

that TuShea Productions abide by to ensure quality.

All of TuShea Productions Professional Multimedia Design Service and fees are based on the complexity of the job and the expertise used, time, and materials involved. Certain transfer of rights and licensing rights may be involved or negotiated.

The following points should be considered

TuShea Production produces a variety of designs and collateral marketing material. It is important that all conditions and expectations be spelled out in writing in a contract, letter of agreement, or purchase order(invoice) before the work begins.

Payment: If the project is over $10,000 a third of the payment is to be made upon signing the agreement and approval of invoice. A payment schedule will be in the contract and final payment method.

• For projects between $2,000 - $10,000; it is customary for a half of the payment to be made upon signing the agreement before starting the project and the final payment due upon completion. A payment schedule will be in contract and final payment method.

• Smaller projects under $1,500 is paid in full upon signing the agreement or approval of invoice.

Corporate Graphic Design

PHASES OF PROJECT

Phase 1. Planning Your Project:

This phase is concerned with gathering information and establishing design criteria. This often requires spending a great deal of time with you, the client, to define your needs, objectives, and problems to be solved.

Phase 2. Concept Development:

After the designer and you, the client, have reached an agreement concerning the basic project, visual solutions are pursued that meet the stated objectives. This phase results in a presentation showing only the ideas that the design team feels are viable, appropriate, and meet the prescribed criteria.

Phase 3. Design Refinement:

At this stage, the design team refines the accepted design, which may include general format, typography, color, other elements, and the assignment of illustration and/or photography. A final presentation may be made to, you the client, explaining the refined applications. Any changes in budget and/or schedule are agreed upon at this point.

Phase 4. Design Implementation:

Decisions on all related art direction, including commissioned illustrations and photography, typography, copy writing, layouts or digital files, and all other elements, are final at this point. Designer errors or printer errors are not billable after this point, but all (AAs) Author’s Alterations are. (AA) means, any changes requested by the client in service or responsibility beyond the scope outlined in the design proposal; these are billable expenses.

The client may make changes in files or on press only through the designer. Conversely, the designer may execute design alterations, either in files or on press, only with the client’s final approval.

Phase 5. Production:

This phase only applies to design projects that have specific deliverables. It may be a matter of

going on press, supervising the fabrication or manufacturing of products, or launching a web site. Supervision is the key to this phase, since achieving the designer’s vision depends on the

precision and quality attained in this final step. After the end product is approved, the project is

considered billable.

Corporate Identity Design

Phase 1. Planning Your Project:

This phase of the program focuses on gathering information and establishing design image criteria. A creative brief is developed by TuShea Productions after interviewing the client. A significant sampling of visual materials (examples of what you envision) is collected and evaluated, and interviews are conducted with various relevant audiences. Communication objectives, a plan of action, and nomenclature (hierarchy and system of language to be used within the identity system) are established.

Phase 2. Design Development:

In this creative phase, design ideas for the mark, logo, or other primary identification device are developed. Applications to stationery, signage, and digital media must also be presented to demonstrate the versatility of each design. Recommendations are also made regarding color schemes and secondary typography. The design selection process should be made according to the approved image criteria, not based on individual taste or subjective preference.

Phase 3. Implementation:

This phase of the program is where the brand is expanded beyond the logo concept. Sufficient application formats must be developed to visually demonstrate the nature of the corporate identification system. Guidelines (usually in the form of a brand standards manual or brand’s graphics standards manual) establish the management - endorsed design policy and implementation procedures. Rules governing proper usage of the program’s design elements, formats, templates, and nomenclature are presented, including reproduction materials for graphics and color guidelines.

(Please note that a corporate identity also involves the creation or redesign of an organizations web site.)

You the client can contract for a long-term consulting agreement with TuShea Productions if needed.

Multimedia Video Production

Pre-Production

Production

Post-Production

The Idea

The first question I ask is “why” you want to develop a multimedia project?

Is multimedia the best option, or would a print product be more effective?

Is the idea marketable?

Project Goals

We determine what the product needs to accomplish. The goals have to be measurable and behavior-based from the visitor’s standpoint.

Demographics of Target Audience

Who is your product speaking to:

• Age

• Gender

• Educational background

• Socioeconomic level

• Ethnic background

• Language

• Profession

• Expectations

• Product Concept

The core idea is born after several rounds of brainstorming.

Delivery Medium

How will your message or information reach the audience

• CD-ROM

• Disks

• The web Internet

• Computer kiosks

• What types of equipment does your audience have?

• What obstacles must be overcome?

Authoring Tools

We determine the authoring tool to be used in the project.

This is the vehicle for integrating all the pieces:

• Text

• Graphics

• Animation

• Sound

• Video

• Planning

• Planning - the crucial factor determining success and failure.

If you fail to plan, you’re planning to fail. We determine:

What building blocks go into your multimedia project

• How long will each task take

• How much will the product cost

• Who is going to do the work

• Resource Organization

• The product’s content is arranged into categories or groups. From this organization, comes the interface, which leads the user to the information.

Flowcharting

The flowchart is a visual outline of the content. Each level or link represents a screen and/or control that must be created. This “roadmap” is essential for the production phase.

Orientation

The opening screens are the graphic and verbal directions to enable the user to find his way around the content.

Navigation

The flowchart is the roadmap, and the navigation is the signposts. Remember, the shortest path between two points is a straight line.

Defining Screen Action

The screen or interface action directs how the interface responds to the user. Think of your users:

• What they will want or need

• What their expectations may be

• What assumptions they may make while using your product.

• Designing Interface Controls

• At this step, the interface controls (how the user interacts with the computer screen) for each portion of the project are designed. The functionality is analyzed and evaluated individually and as a whole throughout the product.

Storyboards

The storyboards are the blueprints for your multimedia project. These rough sketches bring together all the elements with the controls and depicts the sequence of the action.

Theme Development

The visual theme or style is determined by the content and the audience. The best theme is broad enough to incorporate various media without imposing stylistic limitations but narrow enough to ensure consistency across screens.

Interface Layouts

Each object on the screen serves a purpose and communicates a visual message about the content to the user. The goal is to keep users oriented and draw them into the product.

Creating Interface Elements

The interface design is broken down into individual components, which are constructed using a variety of methods and tools. These components may include images, graphics, text, video, sound, and animation.

Creating Access Controls

The interface controls designed earlier are now created and constructed. They should be self-explanatory and contribute to the overall screen design. Controls can be buttons, icons, images, or text.

Integrating Media Elements

The authoring tool is used to pull together and blend all the media elements into a cohesive whole. As the elements come together, the storyboards come to life.

Creating Prototype Interfaces

The shells become the prototype screens and provide the foundation for production. These prototypes are your first experiment in using your creation.

Production Scriptwriting

The scripts for the text, transitions, audio narrations, voice-overs, and video are written. Even existing material needs to be rewritten and reorganized for an electronic medium.

Editing

All the scripts, interfaces, and text content are edited for clarity, grammar, and consistency.

Shooting New Images

The storyboards are used to determine what new images are needed. Plan the who, what, where, when, and how much, then schedule the photo shoot. Copyright, permission, and ownership guidelines need to be kept in mind.

Creating Original Art

Illustrations, graphics, buttons, and icons are created using the prototype screens as a guide.

Digitizing Art

Existing photographs, illustrations, and graphics are digitized for use in an electronic medium. Electronically generated art as well as digitized art must be prepped for use; number of colors, palettes, resolution, format, and size are addressed.

3-D Modeling and Animation

The 3-D artwork is created, rendered, and then prepared for use in the authoring tool. 3-D animations require their own storyboards and schedules.

Shooting and Digitizing Video

The edited scripts are used to plan the identify location, performers, time schedules and budget. Then the shoot is scheduled.

Recording and Digitizing Audio

Similarly, the edited scripts (or a composer, if using music) are used to plan the budget, performers and time schedules after which the recording session is scheduled.

Authoring

All the pieces come together in the authoring tool. Functionality is programmed, and 2-D animation is developed. From here the final working product is created.

Proofreading

Every word on the screen is proofread and checked for consistency of formatting. In addition, the proofreader reviews all video and audio against the edited scripts.

Quality Control

Quality control goes on throughout the process. The final step checks the overall content functionality and usability of the product. The storyboards are helpful for checking the sequencing.

Post-Production

Testing and Debugging

The product is tested on multiple computers and monitors.

Mastering

Mastering can be as simple as writing a CD-ROM or floppy disk. Or it can be as complex as sending the files to a service that will create a pre-master from which the master is made.

Archiving

The original files, including audio, video, and the native software formats, are archived for future upgrades or revisions.

Duplication

The duplicates are created from the original and packaged accordingly.

Distribution

The final step in the process is distributing your multimedia project.